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questão		resposta
value for money começar a aprender		wart swojej ceny
upmarket, luxurious goods of very high quality começar a aprender		ekskluzywne, luksusowe towary wysokiej jakości
timeless começar a aprender		ponadczasowy
well-made, well-done começar a aprender		dobrze wykonane, dobrze zrobione
classic começar a aprender		klasyczny / klasyczna
durable começar a aprender		trwały
inexpensive começar a aprender		tani
reliable começar a aprender		wiarygodny
stylish começar a aprender		stylowy
fashionable / trendy começar a aprender		modne / trendy
sophisticated começar a aprender		wyrafinowany
loyalty Consumers who always buy Sony when they need a new TV are showing brand loyalty. começar a aprender		lojalność the tendency to always buy a particular brand
image The image of Mercedes-Benz is such that its products are seen as safe, reliable, luxurious, well made and expensive. começar a aprender		obraz / wizerunek how familiar people are with a brand (or its slogan and logo
stretching A fashion designer who launches his or her own perfume is an example of brand stretching. começar a aprender		sprzedaż w kolejnych sektorach using an existing name on another type of product
awareness No one recognises our logo or slogan. We need to spend more on advertising to raise brand awarness. começar a aprender		świadomość the ideas and beliefs people have about a brand
launch a new product começar a aprender		wprowadzić nowy produkt the introduction of a product to the market
lifecycle A product lifecycle consists of introduction, growth, maturity and decline. começar a aprender		cykl życia the length of time people continue to buy a product
range of products Tesco's wide range means that it appeals to all sectors of the UK market. começar a aprender		Zakres produktów the set of products made by a company
placement The use of Aston Martin cars and Sony computers in James Bond films are examples of product placement. começar a aprender		umieszczenie when products are used in films or TV programmes
endorsement George Clooney advertising Nespresso is an example of endorsement. começar a aprender		wsparcie the use of a well-known person to advertise products
research começar a aprender		badania information about what consumers want or need
share começar a aprender		akcja, udział the percentage of sales a company has
segment começar a aprender		sektor customers of a similar age, income level or social group
involve Market research involves obtaining information anout what consumers want or need. começar a aprender		angażować
obtain começar a aprender		uzyskać
postpone começar a aprender		odraczać
display começar a aprender		wystawa sklepowa

Unit 1 Brands

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