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questão		resposta
brand stretching começar a aprender		using an existing name on another type of product
brand loyalty começar a aprender		the tendency to always buy a particular brand
brand image começar a aprender		the ideas and beliefs people have about a brand
brand awareness começar a aprender		how familiar people are with a brand (or its logo and slogan)
product launch começar a aprender		the introduction of a product to the market
product lifecycle começar a aprender		the length of time people continue to buy a product
product range começar a aprender		the set of products made by a company
product placement começar a aprender		when products are used in films or TV programmes
product endorsement começar a aprender		the use of a well-known person to advertise products
market leader começar a aprender		the best-selling product or brand in a market
market research começar a aprender		information about what consumers want or need
market share começar a aprender		the percentage of sales a company has
market challenger começar a aprender		the second best-selling product or brand in a market
market segment começar a aprender		customers of a similar age, income level or social group
market follower começar a aprender		a company that follows what the leader in its sector does
peak travel começar a aprender		when the largest number of people are traveling
subsidiary começar a aprender		a company which is at least half-owned by another company
factory / plant começar a aprender		a large builging or group of buildings where goods are made
call centre começar a aprender		an office where people answer questions and make sales over the phone
service centre começar a aprender		a place where faulty products are mended
headquarters / head office começar a aprender		the main office or building of a company
distribution centre começar a aprender		a building from which goods or supplies are sent to factories, shops or customers
warehouse começar a aprender		a building for storing goods in large quantities
outlet começar a aprender		a place through which product are sold
publicity stunt / gimmick começar a aprender		an organized action designed to attract potencial clients' attention
demand começar a aprender		what customers actually want from the market
supply começar a aprender		what the market actually offers to customers
budget começar a aprender		money for an advertising over a particular period of time
marketing mix começar a aprender		a combination of factors that can be controlled by a company to influence consumers to purchase its products, product, price, place, promotion (and packaging)
parent company começar a aprender		a company that created companies under it and controls them
pitch começar a aprender		what the sales rep says to the potential customer
repositioning começar a aprender		changing an image and strategy of brand or product in a market
merchandising começar a aprender		the activity of promoting the sale of goods, especially by their presentation in retail outlets, a range of minor products which all carry the name of a major product
to check in começar a aprender		go to desk at a hotel / airport to say you have arrived
frequent flyer points começar a aprender		award by airlines to reward customer loyalty
lounge começar a aprender		a room in a hotel / an airport where people can sit and relax
upgrade começar a aprender		change to a better seat or level of service
boarding pass começar a aprender		a card you mast show in order to get on a plane
ground staff começar a aprender		all the people who work at an airport, but not the pilots or cabin crew
initiatives começar a aprender		important new plans to achieve an aim
accomplishements começar a aprender		success in doing something
autonomy começar a aprender		independence / freedom to make your own decisions
empowerment começar a aprender		giving people the power to do something
faculty começar a aprender		teaching staff
slogan começar a aprender		a short phrase that is easy to remember
press coverage começar a aprender		newspapers and magazines
design features começar a aprender		an important, interesting or typical part of something
campaign começar a aprender		a promotional, advertising activity over a particular period of time
suppliers começar a aprender		people or companies who / which deliver services
department começar a aprender		a larger organisation is often divided into smaller units, reffered to us...
marketing começar a aprender		matching what the business organization produces with what customers want
niche começar a aprender		a small, specialised part of a market
junk mail começar a aprender		letters about products and services which you haven't ask for and probably don't want
hype começar a aprender		promoting a product or service with exaggerated or intensive publicity
brand começar a aprender		a product which can be recognized by its name
upmarket começar a aprender		aiming at the luxury end of the market
downmarket começar a aprender		aiming at the mass end of the market
sponsorship começar a aprender		supporting a cultural or sporting enterprise in return for advertising
crowded market começar a aprender		one with too many competing products
reposition começar a aprender		change the image of product or service
mailshot começar a aprender		when the same letter is sent to a large number of possible buyers
brochure começar a aprender		a booklet giving information about company's products or services
junky começar a aprender		drug addict
introduction, growth, maturity, decline começar a aprender		particular stages in product's existance consist of...
shareholders começar a aprender		people owning shares in a company
wholesaler começar a aprender		a business selling products to other shops or business, not individual customers
agenda começar a aprender		a plan of the meeting
item on the agenda começar a aprender		a particular point on the plan of the meeting
a red-eye flight começar a aprender		the flight which is very early, at the crack of dawn
a white knuckle flight começar a aprender		the flight which is scary, with turbulences
open ticket começar a aprender		the ticket without specified date of return
a cheaper ticket oprion começar a aprender		the ticket with a discount
to receive a stand-by passenger status começar a aprender		status by which you can fly only if some passenger doesn't show up and his seat happens to be free

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