→ Sales Promotions → Comece a aprender / Download de MP3 Flashcards

questão		resposta
consumer who shows no loyalty to a particular brand, but changes among competing products começar a aprender		brand-switcher
public's beliefs and perceptions about a particular product começar a aprender		brand image
commitment of consumers to a particular brand começar a aprender		brand loyalty
small amount of a new product given to consumers to encourage them to try it começar a aprender		free sample
first time a consumer buys a product to see what it's like começar a aprender		initial trial
popular product sold with no profit, in order to attract customers to a store começar a aprender		loss leader
strongly influenced by the price when buying goods or services começar a aprender		price-conscious
average length of time between a consumer's repeat purchases of the same product começar a aprender		purchasing cycle
certificate offering consumers a price reduction on a particular product começar a aprender		redeemable coupon
przyciągać klientów começar a aprender		to attract customers
przeciwdziałać promocji konkurenta começar a aprender		to counter a competitor's promotion
utrzymać udział w rynku começar a aprender		to maintain market share
zaoferować obniżenie ceny começar a aprender		to offer a price reduction
pobudzenie sprzedaży começar a aprender		to stimulate sales
wypróbować nowy produkt começar a aprender		to try out a new product

sales promotions