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questão resposta
wizerunek firmy
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brand image
Nasz wizerunek marki został szczegółowo przemyślany
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Our brand image has been meticulously thought through
segment docelowy
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target segment
penetracja rynku
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market penetration
market penetration
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a process in which a product or brand becomes bought, used, or known by more and more people
segmentacja rynku (podział rynku na grupy nabywców)
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market segmentation
profil klienta
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customer profile
customer profile
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a description of a business's typical customers
pozycjonowanie marki (kształtowanie wizerunku marki wśród nabywców)
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brand positioning
sektor rynku
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market sector
market sector
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a part of an industry, or a group of customers, products, that are similar in some way
segment rynku (bliżej zdefiniowana grupa nabywców)
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market segment
market segment
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a part of a market in which the customers have a similar profile
detalista, sprzedawca detaliczny
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retailer
hurtownik
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wholesaler

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