Media Buzzwords

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buzzword
começar a aprender
a word that has become very popular, especially a word relating to a particular activity or subject
clout
começar a aprender
power / influence
hard-liner
He’s a hardliner opposed to any political settlement.
começar a aprender
someone who is uncompromising to his/her beliefs
pitfall
começar a aprender
a trap
asset
The business has assets totalling £5.1 million.
começar a aprender
a major befenit
catch-22 situation
começar a aprender
a set of problems that is impossible to escape from because each problem must be solved first before you can solve any of the others
jettison
We may have to jettison some parts of the business.
começar a aprender
to get rid of something that is not useful or successful
mainstream
começar a aprender
dominant trend
stalemate
Management and the unions have reached stalemate in their negotiations.
começar a aprender
deadlock (punto muerto)
think-tank
começar a aprender
a group of people who work together to produce new ideas on a particular subject
breakthrough
começar a aprender
important discovery
burden
Men say they are willing to share the burden of domestic work. When an elderly relative falls ill, you should not have to shoulder the burden alone.
começar a aprender
a serious or difficult responsibility that you have to deal with
fully-fledged
começar a aprender
completely develop/ well-establish
moot point
começar a aprender
question or issue which people disagree
quandary
começar a aprender
a difficult situation/ inability to decide (crossroad)
scapegoat
começar a aprender
someone who is blamed for something that is not their fault (fall guy = cabeza de turco)
backfire
His plan backfired when Sue discovered the hidden presents.
começar a aprender
has the opposite effect to the one that you wanted
cogent
começar a aprender
reasonable and sensible argument (convincing)
crackdown
Police are launching a new crackdown on drug users.
começar a aprender
strong action that someone in authority takes to stop a particular activity
hackneyed
começar a aprender
words or ideas have been used so often that they no longer seem interesting or original / clichéd
snag
começar a aprender
a samll difficulty / obstacle
streamline
começar a aprender
to improve something/ to make more efficient

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