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questão		resposta
the ability to get something easily começar a aprender		Accessibility
the state of being cheap enough for People to be able to buy começar a aprender		affordability
involving business arrangements or trade between two businesses começar a aprender		b2b
involving the sale of goods or serivices directly to customer começar a aprender		b2c
relating to trade in products and services between businesses and goverment começar a aprender		b2g
the act of measuring the quality of something by comparing it with something else começar a aprender		benchmarking
a product that is made by particular company começar a aprender		brand
knowledge of the name of a company and the products it sells começar a aprender		brand awarness
the stage of brand loyalty where the buyer will akceptacji no alternative começar a aprender		brand insistence
the habit of always buying a product with the same name começar a aprender		brand loyalty
nazwą marki começar a aprender		brand name
a situation when a customer chooses one brand over another consistently começar a aprender		brand preference
the ability to recognize the brand começar a aprender		brand recognition
a study to find out when a business will start to make as much money as it has spent on products começar a aprender		breakeven analysis
to use a situation to your own advantage começar a aprender		capitalize on
kanal dystrybucji começar a aprender		distribution channel
końcowy odbiorca começar a aprender		end user
a price that is higher than it should be começar a aprender		exorbitant/inflated price
luki na rynku começar a aprender		gaps in the market
situation in whcich something is advertised and discussed in social media começar a aprender		hype
the pratcice of adding new products to a product range to make it more complete começar a aprender		line filling
the addition of a product or service with different features, sizes, pprices começar a aprender		line stretching (poszerzanie Lini asortymentu)
penetracja rynku começar a aprender		market penetrarion
badanie rynku começar a aprender		market research
a situation in which no more of product csn be sold because there are no place for it começar a aprender		market saturation
segmentacja rynku começar a aprender		market segmentation
udział w rynku começar a aprender		market share
the pratcice of charging a high price for a new product começar a aprender		market skimming
the combination of action a company uses when selling a product or a service começar a aprender		marketing mix
to increase the price of something começar a aprender		mark-up
product that is intended to be bought by as many People as possible começar a aprender		mass market
an opportunity for a company to offer a product that is not offered by other companies começar a aprender		niche
a measure of the number of chances that a customer who May be interested in a particular product will have to see an advertisement for it começar a aprender		OTS opportunity to see
to do something TK get an advantage começar a aprender		ploy (trick marketingowy)
a strategy in which companies charge a higher price for a product to convience customer the product s better quality começar a aprender		prestige pricing
price is equal to the sold products começar a aprender		price elasticity
a product pricing strategy by which a company charges the highest initial price começar a aprender		price skimming
information that you collect yourself começar a aprender		primary data
ability to distinguish a product from other similar one começar a aprender		product differentiation
cykl życia produktu começar a aprender		product life cycle
linia produktow começar a aprender		product line
the combination of products and services that company sell começar a aprender		product mix
rentownosc começar a aprender		profitability
methods or resources that conpel consumer to by a product or service começar a aprender		promotional tool
basen on information that Cannon be easily measured começar a aprender		qualitative (jakościowe)
related to information that can be shown in number and amounts começar a aprender		quantitative
the price of company shares on a stock market começar a aprender		quotation
the quantity or number of products sold começar a aprender		sales volume
a small number of People from a larger group that is boeing tested começar a aprender		sample of people
make sure that company products and customer experience meet customer expectations começar a aprender		satisfy customer needs
markwt in which, more product avaiable than the People that want to buy it começar a aprender		Saturated
data that is publicly avaiable começar a aprender		secondary data
working with less than usual speed or energy começar a aprender		sluggish
the fact of something reaching a level or point at which something starts to happen or change começar a aprender		threshold effect (efekt wartości granicznej)
to producent something for a particulqr purpose or a particular group of people começar a aprender		to aim at
to try to find out detailed information about a lot of different People or things começar a aprender		to carry out the research
to be more successful than competition at selling the product começar a aprender		to corner the market
różnicować começar a aprender		differentiate
to stop producing or offering a product começar a aprender		to discontinue a product
to engage in the process o gathering and analyzing information about a market começar a aprender		to do/carry out/conduct market research
to debut a new product to the market começar a aprender		to launch/introduce/bring out a product
to earn less money than the ammount that is spent começar a aprender		to make a loss
to esrn more money than the amount that is spent começar a aprender		to make a profit
to reach a stare where no more can be added começar a aprender		to reach a saturation
to divide the target market into approchable groups começar a aprender		to segment a market
to establish or come up with the price começar a aprender		to set a price
to Pay part of the cost of producing a good in order to reduce its price começar a aprender		to subsidize prices
to direct an action at a psrticular person or group começar a aprender		to target at
to make change to existing product which improve the functionality começar a aprender		to upgrade a product
to take money out of an account começar a aprender		to withdraw
to stop selling a product começar a aprender		to withdraw a product
an offer that consists of everyrhing consumers evaluate começar a aprender		total product offer
a name or symbol on a product that shows it was made by a particular company começar a aprender		trademark
unikatowa cecha produktu começar a aprender		USP unique selling point
a service that is ussed by the public começar a aprender		utillities
stosunek ceny do jakości começar a aprender		value-for-money
hurtownik começar a aprender		wholesaler

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