→ Marketing Cz. 2 (definition) → Comece a aprender / Download de MP3 Flashcards

questão		resposta
core products começar a aprender		A basic product which is bought because of a particular need, e.g. a drink for thirst.
consumer staples começar a aprender		Essential goods
augmented products começar a aprender		A basic product with additional features and services added to the total package.
clone começar a aprender		A new product, especially in the computer industry, which is almost the same as a successful one made by a more famous manufacturer.
consumer durables lasting products produced and sold in large quantities. começar a aprender		Long
consumer discretionary essential but desirable goods começar a aprender		Non
fast moving consumer goods começar a aprender		Products sold in very large quantities, such as groceries. They are often bought and move through stores quickly.
generic products começar a aprender		Products that are not known by a brand name, e.g. pharmaceutical products like paracetamol for headaches.
sell by date começar a aprender		A time suggested for reasons of safety by which perishable goods should be used.
perishables começar a aprender		Organic products, usually food, that go bad after a certain amount of time.

marketing cz. 2 (definition)