→ Definicja Kolokwium 2 Semestr 2 → Comece a aprender / Download de MP3 Flashcards

questão		resposta
Price skimming começar a aprender		launching a new product or service at a high price point, before gradually lowering your prices over time
Penetration pricing começar a aprender		you start with low prices and gradually increase them
Competitive pricing/Matching the market leaders começar a aprender		to drive your target audience away from your competitors and toward your brand
Premium pricing/prestige pricing começar a aprender		you build the perceived value of your product or service by overpricing
Loss leader pricing começar a aprender		attract customers by offering one major discounted product or product line while encouraging them to purchase more
Psychological pricing começar a aprender		the belief that a price can have a psychological impact.
Value pricing começar a aprender		companies base their pricing on how much the customer believes a product is worth
Downmarket começar a aprender		low in quality and cheap in price
Charm pricing começar a aprender		the belief that a price can have a psychological impact.
Anchor pricing começar a aprender		the concept of making a product that was first offered seem cheaper when it put alongside another product.
Bundle pricing começar a aprender		pricing strategy in which a company or seller combines several products and then sells them at a single price instead of charging separate prices for each of them
Never miss a beat começar a aprender		to do something without any mistakes or failures
Break even começar a aprender		the point at which total cost and total revenue are equal. There is no net loss or gain
Household name começar a aprender		very well known by the public, famous
Obscurity começar a aprender		the state of being unknown or unimportant
To scramble começar a aprender		struggling eagerly to achieve sth
Inherent começar a aprender		existing in sth as a permanent, essential or characteristic attribute
To overlook começar a aprender		failing to notice
To pinpoint começar a aprender		finding and identifying sth with great accuracy or precision
Account executive (A/E) começar a aprender		the agency employee responsible for a client’s marketing and administrative efforts
copywriter começar a aprender		a person responsible for writing advertising copy and generating creative concepts, often in collaboration with an art director or creative director
hard sell começar a aprender		a general term to describe any aggressive advertising technique
hook começar a aprender		a clever phrase or melody used to capture the consumer’s attention and help make the advertising message more memorable
hype começar a aprender		extreme promotion of a person, idea or product
jingle começar a aprender		a catchy musical refrain delivering an advertising message, frequently used on radio or television
pitch começar a aprender		the presentation of an advertising message to a prospective or existing client
Voice-over começar a aprender		the recorded, offscreen voice heard on a television or radio commercial

definicja kolokwium 2 semestr 2

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