COMPETITION - DEFINITIONS

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Competition
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a situation when other people/organizations try to be more successful
Competitor
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a person/company that is trying to be more successful than us
Rival
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a person/company that you compete with
Multinational
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a large company with offices/factories in many different countries
Market dominance
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having a more powerful position in the field of trade
Founder
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someone who establishes a business or an organization
Earmark
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to decide that something will be used for a particular purpose or done in the future
Roll-out
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an occasion when a new product is made available for people to buy/use
Head-to-head
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competing directly with another person/group
Demystify
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to make something that seems difficult/complicated easier to understand
Slump
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a sudden decrease in something, e.g. Prices/sales/etc.
High-street
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related to area where most shops/businesses are and where people spend their money
Discount
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a reduction in the usual price of something
Outstanding
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extremely good
Cashflow
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the movement of money in and out of a business
Under-performing
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when a business does not make as much profit as it expected to make
Ownership
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the state of owning something
Boardroom
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the place in a company where its directors meet
Redundancy
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a situation when someone has to leave their job because they’re no long-er needed
Quantity
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an amount of something
Retailer
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a person or business that sell goods to customers in a shop

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