C1 Unit 11 business and economic vocab

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What's the opposite? commission pay
começar a aprender
fixed salary
What's the opposite? underinvest
começar a aprender
invest heavily in...
What's the opposite? in-house services
começar a aprender
outsourcing/ outsource (v.)
What's the opposite? be too careful in business
começar a aprender
take risks
What's the opposite? demander
começar a aprender
supplier/ supply sth to sb/ supply sb with sth
What is it? to constantly develop the range of products or services
começar a aprender
diversify
What is it? to dismiss/ fire a worker because their post is no longer needed
começar a aprender
make sb redundant/ redundancy
What is it? to try to win a certain part of the market
começar a aprender
gain market share
What is it? to advertise your product so that your target customer starts to notice it
começar a aprender
create brand awareness
What is the missing half? supply and...
começar a aprender
... demand
What is the missing half? boom and...
começar a aprender
... slump
What is the missing half? income and...
começar a aprender
... expenditure
What is the missing half? takeovers and...
começar a aprender
... mergers
What is the missing half? mortgage and...
começar a aprender
... loans

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