→ Business Handbook - Unit 3 - Corporate Structures And Strategy → Comece a aprender / Download de MP3 Flashcards

questão		resposta
strategic planning começar a aprender		is concerned with longer term and "the big picture". done by top and middle menagers
operational planning começar a aprender		translating the general, long-term goals into more specific, concrete objecitves. done by middle and supervisory menagers
SWOT analysis começar a aprender		internal Strengths and Weaknesses and external Opportunities and Threats
company structure começar a aprender		by function, product, customer type, geographical area
management hierarchy começar a aprender		chain of command
top manager começar a aprender		senior menager
CEO começar a aprender		Chief executive officer
COO começar a aprender		chief operating officer
top management começar a aprender		set a direction of the organization and aim to inspire employees with their vision for the company's future
middle management começar a aprender		are in charge of department, division, branch etc. they develop detailed plans and procedures based on the firm's overall strategy
supervisory (first-line) management começar a aprender		supervisor, team leader, section chief
first-line management começar a aprender		are responsible for assigning non-managerial employees to specific jobs and evaluating their performance.
large custormers começar a aprender		key accounts
the grassroots começar a aprender		the ordinary people in an organization
subordinates começar a aprender		people supervise by supervisor
core business começar a aprender		the main activity of the company that generates most of its profits
shareholder value começar a aprender		financial benefits for the owners of the company
product portfolio começar a aprender		the whole range of products that the company sells
brand loyalty começar a aprender		when consumers are faithfull to a particular product
cost centre começar a aprender		a business unit that spends money but does not generate revenue
earnings growth começar a aprender		a continuing increase in profit
mission statement começar a aprender		senior management's vision for the company
distribution channel começar a aprender		how a product gets from the manufacturer to the end-user
coordinate começar a aprender		organise people so that they work together effectively
assign começar a aprender		give someone a job to do
implement começar a aprender		carry out
ensure começar a aprender		make certain that something happens
adapt começar a aprender		change something to fit a new situation
monitor começar a aprender		watch and measure sth carefully for a period of time to see how things changes
evaluate começar a aprender		think about or test sth before deciding its value, suitability or effectiveness
determine começar a aprender		control what sth will be; officially decide sth; find out
state-of-the-art products começar a aprender		cutting edge products
tailor-made products começar a aprender		customized products
one-stop shop começar a aprender		all services provided in one place
a lack of managerial depth começar a aprender		a lack of amount of knowledge and experience
outdated começar a aprender		old fashioned
workflow começar a aprender		progress of work done
direct costs começar a aprender		production costs
indirect costs começar a aprender		overhead costs
shortage começar a aprender		a situation when you don't have enough of sth
over- reliance começar a aprender		depending too much on sth
sales staff começar a aprender		reps
saturation começar a aprender		when everyone who wants a product already has it
SMART começar a aprender		specific, measurable, agreed, realistic, time-specific

Business Handbook - unit 3 - corporate structures and strategy

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