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questão		resposta
Combines all of its marketing goals into one plan A company’s plan that identifies how it will use matketing to achive its goals começar a aprender		Marketing strategy
Describes activitIes involved in achieving specigic marketing objectives within a set timeframe A formal, written document that directs a company’s activities for a specific period of time começar a aprender		Marketing plan
Actions used by a company which are usually known as 4Ps: product, price, place, promotion The combination of actions a company uses when selling a product or service. These are often described as four Ps(product, price, place, promotion) começar a aprender		Marketing mix
Adjuating market strategies when entering foreign markets The process of changing to suit a different market começar a aprender		Market adaptation
Dividing the market into groups of buyers with the same needs A process of dividing a market into meaningful, relatively similar, and identifiable segments or groups começar a aprender		Market segmentation
a process in which a product or brand becomes bought, used, or known by more and more people Company growth by increasing sales of current products to current market segments without changing the product começar a aprender		Market penetration
Not obvious way to promote products by placing it in film or television program A strategy that involves getting a product, service, or company name to appear in a movie, television show, radio program, magazine, newspaper, video game, etc. começar a aprender		Product placement
Collection of all the products or services offered by a company All the products a company has available for customers at any one time começar a aprender		Product portfolio
Characteristics of your product that describes its appearance components and capabilities A basic, physical, or extended attribute of a product or purchase começar a aprender		Product feature
Description of a customer or set of customers that includes buying patterns, creditworthiness and purchase history A list of information about a target market, such as age, income level, ethnicity, occupation, attitudes, lifestyle, and geographic residence começar a aprender		Customer profile
The clients to whom a business sells products and services The group of customers a business sells its products to começar a aprender		Customer base
Ability of a company or product to retain its customers over some specifird period The practice of keeping customers by building long-term relationships começar a aprender		Customer retention
Shaping brand among customers in the way that they will remember it more than others A branding stratedy in which marketers create a certain image or impression of a brand as compared to those of competitor’s brands começar a aprender		Brand positioning
Visible elements of a brand (colors, design, logotype, name, symbol) that togerher create the brand in customers mind The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in customers’ minds começar a aprender		Brand identity
Launching a new product by using an existing brand name on a new product in a different category Extending an existing brand name to new product categories começar a aprender		Brand extansion
A programme of activities over a period of time with the aim of persuading(przekonać) the public to buy a product começar a aprender		New advertising campaign
The person who has the higheat position in a company começar a aprender		Chief executive
The makers of clothes, shoes etc. in new and changing styles começar a aprender		Fashion producer
The organisation that makes expensive things bought for comfort and pleasure, not for basic needs começar a aprender		luxury-goods company
Possibility for future development and expansion começar a aprender		Growth potential
1. Able to talk and express yourself clearly. 2. Logical and well organized; easy to understand and clear 1. Zrozumiały 2. Logiczny / Spójny começar a aprender		Coherent
Able to express thoughts and feelings easily and clearly, or showing this quality Jasno wysławiający się / Elokwentny começar a aprender		Articulate
Able to persuade somebody to do or believe something Przekonujący começar a aprender		Persuasive
Able to speak read or write a language especially a foreign language, easily and well Biegły, Płynny começar a aprender		Fluent
Able to use language and express your opinions well, especially when you are speaking in public Elokwentny, Wygadany começar a aprender		Eloquent
A business company owned or controlled by another company Filia, Oddział começar a aprender		Subsidiary
Expressed clearly and in a few words Konkretny, Zwięzły começar a aprender		Succint
Hesitating before doing something because you do not want to do it or because you are not sure that it is the right thing to do Niechętny começar a aprender		Reluctant
Important client Kluczowi klienci começar a aprender		Key account
Information about how much things cost Cennik começar a aprender		Price list
A large exhibition, generally held at the same place and same time periodically, at which companies maintain booths to promote the sales of their products Targi começar a aprender		Trade fair
A lively and confident person who enjoys being with other people Ekstrawertyczny, Otwarty, Towarzyski começar a aprender		Extrovert
Main office Siedziba começar a aprender		Headquaters / Head office
Not available in shop Nie mieć na stanie começar a aprender		Out of stock
Not clear Niejasny, Niewyraźny, Mało precyzyjny começar a aprender		Vague
Not large, strong or improtant enough for a particular purpose Niedostateczny começar a aprender		Insufficient
Stop giving or offering something to somebody Wycofać z rynku começar a aprender		Withdrawn from the market
The person with the most important position in a company Prezes começar a aprender		CEO
The quality of doing something well with no waste of time or money Wydajność, Skuteczność começar a aprender		Efficiency
Reacting quickly and in a positive way Żywo reagujący começar a aprender		Responsive
Slow or unwilling to show a feelings or express opinions Powściągliwy começar a aprender		Reserved
Slow to speak or act because you feel uncertain, embarrassed or unwilling Niezdecydowany começar a aprender		Hesitant
To arrange to have an order Złożyć zamówienie começar a aprender		Place an order
To be unable to pay what you owe, and having had control of your financial matters given, by a law court, to a person who sells your prooerty to pay your debts Zbankrutować começar a aprender		To go bankrupt
To make a serious promise or decision Przysięgać começar a aprender		Vowed to
To make cartain that something is done or happens Zapewnić, Upewnić się, Dopilnować começar a aprender		To ensure
To make it possible for somebody to do something Umożliwić começar a aprender		Enable
To make something clearer or easier to understand Wyjaśnić começar a aprender		Clarify
To miss a point in time by which something must be done Nie dotrzymać terminu começar a aprender		Miss deadline
To officially choose someone for a job Mianować começar a aprender		Appoint
To send on Przekazać, Przekierować, Przesłać começar a aprender		Forward
To talk about somebody/something in a confused way, especially for a long time Rozwodzić się nad czymś, Przynudzać começar a aprender		Ramble
To upset or insult sb Obrazić kogoś começar a aprender		Cause offence
Unable to relax or express your feelings inna natural way Skrępowany começar a aprender		Inhabited
Very long and confused Rozwlekły, Chaotyczny começar a aprender		Rambling
With your attention directed to what you want to do; with very clear aims Skupiony, Skoncentrowany começar a aprender		Focused
A set of unique features of a company and its products that are perceived by the target market as significant and superior to those of the competition começar a aprender		Competitive adventage
One who competes or is a rival of another business enterprise Konkurent começar a aprender		Competitor
A person or organization that helps another organization sell its goods and servuces to customers Dystrybutor começar a aprender		Distributor
A small group of individuals who are led in discussion by a professional consultant in order to gather opinions começar a aprender		Focus group
A small amount of a product which you are given to try or taste Darmowa próbka começar a aprender		Free sample
Possibility for future development and expansion Potencjał wzrostu começar a aprender		Growth potential
Countries with cheap labor começar a aprender		Low-cost countries
Goods that were not necessery to support life; made life more enjoyable Dobra luksusowe começar a aprender		Luxury-goods
A group of buyers and sellers of particular good or service Rynek começar a aprender		Market
A relatively small group of consumers who have a unique set of needs and who typically are willing to pay a premium price to a firm that specializes in meeting those needs Nisza rynkowa começar a aprender		Market niche
The activity of gathering information about customers’ needs and preferences Badanie rynku começar a aprender		Market reaserch
Unprocessed natural products used in production começar a aprender		Raw materials
An intermediary who sells to customers Pośrednik começar a aprender		Retailer
One of the smaller groups or amounts that a larger group or amount can be divided into começar a aprender		Segment
A company’s most important products Najważniejszy produkt começar a aprender		Signature products
A type of situation analysis in which political, economic, sociological and technological factors are examined to chart an organization’s long-term plans começar a aprender		Step
A planning tool used to analyze an organization’s strengths, weaknesses, opportunities, and threats começar a aprender		Swot
To form the total of something começar a aprender		To account for
To adjust or change to suit conditions Dostosować się começar a aprender		To adapt
To make something become international começar a aprender		To internationalise
To introduce a new product começar a aprender		To launch a product
To advertise and offer goods for sale Handlować começar a aprender		To market
Any aspect of or characteristic of a product that differentiates it from the competition. Firms will often want to stress this in their marketing começar a aprender		Unique selling point
A real-time event transmitted over the internet Transmisja internetowa começar a aprender		Webcast
A marketing intermediary that sells to other organizations Hurtownik começar a aprender		Wholesaler
To give the main facts in a short, clear way Powiedzieć coś w paru słowach começar a aprender		To put it in a nutshell
To talk about the most important thing Mówić do rzeczy começar a aprender		To get straight to the point
To hear about sth because the information has been passed from one person to another innconversation Dowiedzieć się o czymś pocztą pantoflową começar a aprender		To hear it on the grapevine
To give the latest information Objaśnić komuś sytuację começar a aprender		To put someone in the picture
To not underatand something Źle coś zrozumieć /zimterpretować começar a aprender		To get the wrong end of stick
To share similar opinions and ideas Nadawać na tych samych falach começar a aprender		To be on the same wavelenght
To fail to understand anything Nie móc się połapać, nie móc się zrozumieć começar a aprender		Can’t make head nor tail of it
To not understand someone Nie dogadywać się, mówić o dwóch zupełnie różnych rzeczach começar a aprender		To talk at cross
To delay talking about something Owijać w bawełnę começar a aprender		To beat about the bush
To be told sth by someone who has direct knowledge of it Dowiedzieć się o czymś z pierwszej ręki/ z pewnego źródła começar a aprender		To get it streight from the horse’s mouth
To try to communicate with an unresponsive person Mówić jak do ściany, Rozmawiać z kimś kto nie słucha começar a aprender		To be like talking to a brick wall
To include someone in group communication começar a aprender		To keep someone in the loop
To make stronger Cementować começar a aprender		To cement
To nurture Kultywować começar a aprender		To cultivate
To support or praise Sprzyjać começar a aprender		Encourage
To stimulate, promote, encourage Pielęgnować começar a aprender		Foster relations
To keep Utrzymać começar a aprender		Maintain
To repair Odbudować começar a aprender		Restore relations
To start again Wznowić começar a aprender		Resume relations
To reinforce Wzmocnić começar a aprender		Strenghten
To end something suddenly Zakończyć, Zerwać começar a aprender		Cut off
To make it difficult for something to cultivate in the normal way Przerwać, Zakłócić começar a aprender		Disrupt
To put something in a situation where there is a risk of failling or being harmed Zagrażać, Narażać na szwank começar a aprender		Jeopardise
To end a relationship with someone Zerwać kontakty, Stosunki começar a aprender		Sever
To make something unpleasant or unfriendly Psuć, Pogarszać começar a aprender		Sour
To make someone less confident or make something weaker Podkopać começar a aprender		Undermine
To start having a relationship or communicating with another company Nawiązywać kontakty começar a aprender		Establish
To make space começar a aprender		To make a room
To make use of a source of energy, knowledge, etc. that already exists começar a aprender		Tap into
A meeting começar a aprender		Get together
The fact of being responsible for your decisions or actions and expected to explain them when you are asked Odpowiedzialność começar a aprender		Accountability
To choose for an office or position Mianować começar a aprender		To appoint
Important or powerful people who you know and who will help you Znajomości começar a aprender		Connections
Interact with other people to exchange information and develop contacts, especially to further one’s career começar a aprender		Networking
The former male and female students of a school, college or uniwersity Absolwenci começar a aprender		Alumni
A legal document giving official permission to do something começar a aprender		Licence
A person who attempts to make a profit by starting a company or by operating alone in the business world Przedsiębiorca começar a aprender		Entrepreneur
Continue; happen começar a aprender		Carry on, Go on
To prepare something, usually something official, in writing começar a aprender		Draw sth up
Anticipate (spodziewać się) with pleasure começar a aprender		Look forward to
To arrange Zakladac np. biznes, Planować começar a aprender		Set up
To disappoint começar a aprender		Let sb down
Appear Okazać się começar a aprender		Turn out
To cancel começar a aprender		Call sth off
Arrive and register at a hotel or airport começar a aprender		Check in
Change sth into sth successful começar a aprender		Turn round
To be successful or develop in a particular way começar a aprender		Work out
To strenghten, develope começar a aprender		Build up
To postpone Przełożyć começar a aprender		Put off
To meet another person in order to do something together começar a aprender		Meet up
Have a good relationship começar a aprender		Get on well
A statememt that something is wrong or not satisfactory Skarga, Reklamacja começar a aprender		A complaint
Specoalized knowledge (in a particular field); expert skill começar a aprender		Expertise
A co-worker, an associate Kolega z pracy começar a aprender		Coleque
Self-employed (usually worked for various different companies not just one) começar a aprender		To work freelance
Someone you don’t know very well começar a aprender		Acquaintance
1. A total amount of goods or services sold by a company during a particular period of time. 2. The amount of money that a company gets from sales during a particular period 1. Obrót- szybkość sprzedaży jakiegoś produktu 2. Obrót finansowy começar a aprender		Turn over

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