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questão		resposta
tendency to always buy a particular brand começar a aprender		loyalty
the ideas and beliefs people have about a brand começar a aprender		image
using an existing name on another type of product começar a aprender		stretching
how familiar people are with a brand (or its logo and slogan) começar a aprender		awareness
the name given to a product by the company that makes it começar a aprender		name
the introduction of a product to the market começar a aprender		launch
the lenght of time people continue to buy a product começar a aprender		lifecycle
the set of products made by a company começar a aprender		range
when products are used in films or TV programmes começar a aprender		placement
the use of a well-known person to advertise products começar a aprender		endorsement

branding 2