→ Brand Management → Comece a aprender / Download de MP3 Flashcards

questão		resposta
the tendency to always buy a particular brand começar a aprender		brand loyalty
the ideas and beliefs people have about a brand começar a aprender		brand image
using an existing name on another type of product começar a aprender		brand stretching
how familiar people are with a brand (or its logo and slogan) começar a aprender		brand awareness
the title given to a product by the company that makes it começar a aprender		brand name
the introduction of a product to the market começar a aprender		product launch
the length of time people continue to buy a product começar a aprender		product lifecycle
the set of products made by a company começar a aprender		product range
when products are used in films or TV programmes começar a aprender		product placement
the use of a well-known person to advertise products começar a aprender		product endorsement
the best-selling product or brand in a market começar a aprender		market leader
information about what consumers want or need começar a aprender		marker research
the percentage of sales a company has começar a aprender		market share
the second best-selling product or brand in a market começar a aprender		market challenger
customers of a similar age, income level or social group começar a aprender		market segment

Brand management