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questão		resposta
the tendency to always buy a particular brand começar a aprender		loyalty
the ideas and beliefs people have about a brand começar a aprender		image
using an existing name on another type of product começar a aprender		stretching
how familiar people are with a brand (or its logo and slogan) começar a aprender		awareness
the title given to a product by the company that makes it começar a aprender		name
the introduction of a product to the market começar a aprender		launch
the lenght of time people continue to buy a product começar a aprender		lifecycle
the set of products made by a company começar a aprender		range
when products are used in films or TV programmes começar a aprender		placement
the use of a well-known person to advertise products começar a aprender		endorsement
the best selling product or brand in a market começar a aprender		leader
information about what consumers want or need começar a aprender		research
the percentage of sales a company has começar a aprender		share
the second best-selling product or brand in a market começar a aprender		challenger
customers of a similar age, income level or social group começar a aprender		segment
room começar a aprender		not enough leg
luggage começar a aprender		lost or related...
queues começar a aprender		long...... at check-in
food começar a aprender		poor quality....... and dring
trolleys começar a aprender		no baggage... available
seats começar a aprender		overbooking of...
cancellations começar a aprender		flight delays and...
jet começar a aprender		tiredness and ... lag
checks começar a aprender		delays for security...
cabin começar a aprender		oversize hand luggage in the...

BRAND AND TRAVELLING ANG/ANG

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