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questão		resposta
loyalty começar a aprender		the tendency to always buy a particular brand
image começar a aprender		the ideas and beliefs people have about a brand
stretching começar a aprender		using an existing name on another type of product
awareness começar a aprender		how familiar people are with a brand (or its logo and slogan)
name começar a aprender		the title given to a product by the company that makes it
launch começar a aprender		the introduction of a product to the market
lifecycle começar a aprender		the length of time people continue to buy a product
range começar a aprender		the set of products made by a company
placement começar a aprender		when products are used in films or TV programmes
endorsement começar a aprender		the use of a well-known person to advertise products
leader começar a aprender		the best-selling product or brand in a market
research começar a aprender		information about what consumers want or need
share começar a aprender		the percentage of sales a company has
challenger começar a aprender		the second best-selling product or brand in a market
segment começar a aprender		customers of a similar age, income level or social group
underground, subway, começar a aprender		metro
city centre, downtown começar a aprender		centrum miasta
hand luggage, carry-on baggage começar a aprender		bagaż podręczny
single, one way começar a aprender		w jedną stronę
return, round trip começar a aprender		Podróż powrotna, podróż w obie strony
motorway, freeway começar a aprender		autostrada
public toilet, rest room começar a aprender		toaleta
lift, elevator começar a aprender		winda
economy class, coach class começar a aprender		klasa ekonomiczna, klasa autokarowa
timetable, schedule começar a aprender		harmonogram
car park, parking lot começar a aprender		parking
queue, line começar a aprender		kolejka
bill, check começar a aprender		rachunek
booking, reservation começar a aprender		rezerwacja
ground floor, first floor começar a aprender		parter
Peak travel começar a aprender		happens at times when the largest number of people are travelling.
When you check in começar a aprender		you go to desk at a hotel/airport to say you have arrived.
Frequent-flyer points começar a aprender		are awarded by airlines to reward customer loyalty.
An upgrade começar a aprender		is a change to a better seat or level of service.
A lounge começar a aprender		is a room in a hotel/airport where people can sit and relax.
A boarding pass começar a aprender		is a card you must show in order to get on a plane.
Ground staff começar a aprender		are all the people who work at an airport, but not the pilots or cabin crew.
luxury brand começar a aprender		luxury brand
chief executive começar a aprender		chief executive
parent company começar a aprender		parent company
fourth quarter começar a aprender		fourth quarter
management style começar a aprender		management style
fuel-efficient models começar a aprender		fuel-efficient models
team approach começar a aprender		team approach
dramatic effect começar a aprender		dramatic effect
downgrade começar a aprender		downgrade
downsize começar a aprender		downsize
decentralise começar a aprender		decentralise
deregulate começar a aprender		deregulate
update começar a aprender		update
upgrade começar a aprender		upgrade
reassess começar a aprender		reassess
redevelop começar a aprender		redevelop
relaunch começar a aprender		relaunch
relocate começar a aprender		to relocate
reorganise começar a aprender		reorganize
restructure começar a aprender		restructure
retrain começar a aprender		retrain

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