adv/mark/bank-K1S3

kanał dystrybucyjny

distribution channel - all the companies or individuals ('middlemen') involved in moving goods or services from producers to consumers

możliwości rynkowe

market opportunities - possibilities of filling unsatisfied needs in sectors in which a company can profitably produce goods or services

penetracja rynku

market penetration - the strategy of setting a low price to try to sell a large volume and increase market share

segmentacja rynku

market segmentation - dividing a market into distinct groups of buyers who have different requirements or buying habits

zbieranie rynku

market skimming - setting a high price for a new product, to make maximum revenue before competing products appear on the market

elastyczność cen

price elasticity - the extent o which supply or demand (the quantity produced or bought) of a products responds to changes of price

zróżnicowanie produktów

product differentiation - making a product (appear to be) different from similar products offered by other sellers, by product differences, advertising, packaging, etc.

cechy produktu

product features - the attributes of characteristics of a product, such as size, shape, quality, price, reliability, etc.

przedstawiciel handlowy

sales representative - someone who contacts existing and potential customers, and tries to persuade them to buy goods or services

hurtownik

wholesaler - an intermediary that stocks manufacturers' goods or merchandise, and sells it to retailers and professional buyers

pośrednik

middlemen/intermediary

przychód

revenue

wycofać się

withdraw

dystrybutor; przedstawiciel sprzedaży

distributor

przeprowadzić

conduct

agencje reklamowe

advertising agencies - companies that design advertising of clients

kampania reklamowa

advertising campaign - the advertising of a particular product or service during a particular period of time

akta lub streszczenie sprawy

brief - the statement of objectives that a client works out with an advertising agency

docelowi klienci

target customers - a defined set of customers whose needs a company plans to satisfy

budżet reklamowy

advertising budget - the amount of money a company plans to spend in developing its advertising and buying media time or space

media plan

media plan - the choice of where to advertise in order to reach the right people

metoda parytetu porównawczego

comparative - parity method - choosing to spend the same amount on advertising as one's competitors

Darmowa próbka

(free) sample - a small amount of a product given to customers to encourage them to try it

Słowo reklamy ustnej

word-of mouth advertising - free advertising, when satisfied customers recommend products to their friends

reklama wirusowa

viral marketing - trying to get consumers to forward an online marketing message to other people

świadomość marki

brand awareness - the degree to which people are familiar with or prefer a particular brand

nisza

niche - an opportunity for a business to offer a product or service that is not offered by other businesses

obniżka

discount - a reduction in the usual price of a product or service

dzielący

divisive - tending to cause disagreements that separate people into opposing groups

inwestować

invest - to buy something that you think will go up in value, for example shares or property, in order to make a profit

udział w rynku

market share - the number of products or services that a company sells compared to the number that other companies sell

reklama przez znaną osobę

product endorsement - a statement made by someone in an advertisement, especially a well-known person, saying that they use and like a particular product

wpływ

influence - the ability to have an effect on people or events

wzrost / przyrost

increase - a situation in which the number, size, or amount of something gets bigger

wewnętrzny

internal - relating to activities, decisions, etc. within a particular organization or company, not outside it

Depozyty

Deposits - money placed in a bank

Pożyczka

Loan - a sum of money borrowed from a bank

Kapitał

Capital - the money invested in a business

Akcje lub udziały

Stocks or shares - certificates representing part-ownership of company

Więzy

Bonds - certificates of debt issued by governments or companies to raise money

Połączenie

Merger - when one company combines with another one

Oferta przejęcia (wroga lub przyjazna)

Takeover bid (hostile or friendly) - when one company offers to buy or acquire another one

Maklerstwo giełdowe

Stockbroking - buying and selling stocks or shares for clients

Teczka

Portfolio - all the investments owned by an individual or organization

Zwroty

Returns - the profits made on investments

Upadły

Bankrupt - unable to ay debts or continue to do business

Deregulacja

Deregulation - the ending or relaxing of legal restrictions

Konglomerat

Conglomerate - group of companies, operating in different fields, which have joined together

odsetki

Interest - the price paid for borrowing money, paid to the lenders

Konto czekowe

Current account - bank accounts in which cheques can be written and honored by the bank

Konto oszczędnościowe lub depozytowe

Savings or deposit account - accounts in which checks cannot be written but usually offers higher interest rates than current accounts

Bankomaty

Cashpoints - machines that dispense cash, accept deposits, by which bills can be paid

Książeczka czekowa

Chequebook - promissory notes paid back by banks in which take in place of cash

Karta kredytowa

Credit card - a card that identifies a person as entitled to have food, merchandise, services, etc., billed on a charge account

Karta debetowa

Debit card - plastic card that resembles a credit card but functions like a check and through which payments for purchases are made electronically to the bank accounts of participating retailing establishments directly from those of card holders

Kupno lub sprzedaż waluty obcej na podróż

Buying or selling foreign currency for traveling - monetary transaction dealing with foreign currency

Hipoteka - kredyt na zakup nieruchomości

Mortgage - a loan to buy property

Doradztwo inwestycyjne

Investment advice - recommendation or suggestion one receives from a professional

Przekroczenie konta bankowego

Overdraft - the possibility to borrow money by spending more than you have in your bank account

Bankowość internetowa (płatności, przelewy)

Internet banking (payments, transfers) - banking through financial services electronically

Bankowość telefoniczna (płatności, przelewy)

Telephone banking (payments, transfers) - banking through financial services through phone system

Banki komercyjne

Commercial banks - receives deposits from, and make loans to, individuals and small companies

Banki inwestycyjne

Investment banks - work with big companies, giving financial advice, raising capital by issuing stocks or shares and bonds, arranging mergers and takeovers bids, etc.

Banki prywatne

Private banks - provide wealthy individuals with banking and investment services

Fundusze hedgingowe

Hedge funds - private investment funds for wealthy investors tha use a wider variety of risky investing strategies than traditional investment funds, in order to achieve higher returns

Banki islamskie

Islamic banks - founded in Islamic countries, offer interest-free banking. They do not pay interest to depositors or charge interest to borrowers, but invest in companies and share the profits (or losses) with their depositors.

Niebankowi pośrednicy finansowi

Non-bank financial intermediaries - car manufacturers, food retailers and department stores offering products like personal loans, credit cards and insurance

Ocena wiarygodności kredytowej

Credit rating - estimates of people's ability to fulfill their financial commitments

Zaniedbanie

Default - failure to repay a loan

Zabezpieczone

Collateralized - with property or another asset used as a guarantee of payment

Odpisać

Write off - cancel a bad debt or a worthless asset from an account

zabezpieczenie

Collateral - property or other assets used as a guarantee of payment

Mikrofinanse

Microfinance - the lending of very small amounts of money at low interest, especially to a start-up company or self-employed person

człowiek zmieniający często marki

brand switcher

zlecenia stałe

standing orders - an instruction from a customer to a bank to make a regular payment to a creditor

odbiorca

payee - the person to whom the cheque is written

wyciąg bankowy

bank draft - an instruction from one bank to another bank asking it to make a payment to a supplier

rozliczenie

clierance - the time taken from when a cheque is presented to a bank to when the receiving account is credited

stopa bankowa

bank rate - the lowest level of interest that a bank charges for lending money