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questão		resposta
ad blocking começar a aprender		the use of a computer program to prevent advertisements from being displayed on a screen, for example when you visit a website
advertising agency começar a aprender		a company that produces advertisements
advertising campaign começar a aprender		a planned series of advertisements that will be used in particular places at particular times in order to advertise a product or service and persuade people to buy it or use it
adware começar a aprender		software that automatically puts advertisements onto a computer screen when a person is using the internet
alliteration começar a aprender		repetition of a sound
alluring começar a aprender		attractive; also fetching
banner começar a aprender		an advertisement that appears across the top of a page on the internet or in a newspaper
bargains galore começar a aprender		a huge number of products on sale at ridiculously low prices
billboards começar a aprender		(US) very large boards used for advertising
hoardings começar a aprender		(UK) very large boards used for advertising
blatant lie começar a aprender		very obvious and intentional lie
bombard começar a aprender		to do something too often or too much, for example criticizing or questioning someone, or giving too much information
brainwash começar a aprender		to make someone believe something by repeatedly telling them that it is true and preventing any other information from reaching them
brand começar a aprender		a type of product made by a particular company and sold under a particular name
brand awareness começar a aprender		the degree to which people are familiar with or prefer a particular brand
catchy jingles começar a aprender		easy to remember tune or song
classified ads começar a aprender		a small advertisement that you put in a newspaper or a magazine, usually because you want to sell or buy something or to find or offer a job
clickbait começar a aprender		content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page
commercial break começar a aprender		a short interruption of a television or radio programme to broadcast advertisements
consumer goods começar a aprender		products that people buy for their own use
creative brief começar a aprender		a document that gives details of what should be considered when something is being designed or advertised
direct mail começar a aprender		the activity in which companies or organizations write to people to try to persuade them to buy their product or give money, etc.
direct marketing começar a aprender		the activity of marketing products and services by communicating directly with consumers by phone, mail, or on the internet
fetching começar a aprender		attractive; also alluring
flyers começar a aprender		sheets of printed information advertising something
good/best value for money começar a aprender		(UK) used in reference to something that is well worth the money spent on it
implicit começar a aprender		suggested but not communicated directly
in the lap of luxury começar a aprender		in a very luxurious way
informative começar a aprender		providing a lot of useful information
innovative começar a aprender		original and interesting
logo começar a aprender		a design or symbol used by a company to advertise its products
mail shot começar a aprender		the posting of advertising or similar material to a lot of people at one time
marketing strategy começar a aprender		a plan of action designed to promote and sell a product or service
misleading começar a aprender		causing someone to believe something that is not true
opulent começar a aprender		rich and special (relating to lifestyle)
to plug começar a aprender		to advertise
pop-up advertisements começar a aprender		an ad that displays in a new browser window
positioning começar a aprender		the way that customers think about, or the way that a company wants customers to think about, a product in relation to similar products or to competitors' products
product endorsement começar a aprender		the fact of a famous person appearing in an advertisement saying that they use and like a product
product placement começar a aprender		a way of advertising a product by supplying it for use in films or television programmes
proven começar a aprender		shown by research
rock-bottom prices começar a aprender		extremely low prices
sandwich boards começar a aprender		advertising posters hung at the back and front of a person who then walks around a busy area
sky-writing começar a aprender		words written in the sky using smoke from a plane
slogan começar a aprender		a short easily remembered phrase, especially one used to advertise an idea or a product
social media advertising começar a aprender		a type of digital marketing that utilizes social networks such as Facebook, Twitter, and Instagram to deliver paid ads to your target audience
spam começar a aprender		unwanted email, usually advertisements
sponsorship começar a aprender		the act of providing money for a television or radio programme, website, sports event, or other activity in exchange for advertising
state-of-the-art começar a aprender		use the very latest technology
subtle começar a aprender		not loud, bright, noticeable, or obvious in any way
sumptuous começar a aprender		rich and special (usually with words relating to food and furnishings)
tantalising começar a aprender		making someone feel excited or attracted by an offer or a suggestion of something that is, in fact, unlikely to happen
target audience começar a aprender		the particular group of people to which an advertisement or a product is directed
text message advertising começar a aprender		a form of marketing that businesses use to send promotions to customers via text messages
to exploit começar a aprender		to use someone or something unfairly for your own advantage; to use something in a way that helps you
to indulge yourself começar a aprender		allow yourself something enjoyable
to pamper yourself começar a aprender		treat yourself to something luxurious
to put/leave other candidates in the shade começar a aprender		make candidates from other courses seem insignificant
to stand out in the crowd começar a aprender		to be noticed
trailers começar a aprender		brief excerpts from a film, TV or radio programme which are used to advertise it
tv commercials começar a aprender		an audio-visual production of not more than one minute in duration made exclusively for advertising or promoting a product or service on television
ubiquitous começar a aprender		(formal or humorous) seeming to be everywhere
unsurpassed começar a aprender		the best there is
USP (unique selling proposition/point) começar a aprender		a feature of a product that makes it different from and better than other similar products and that can be emphasized in advertisements for the product
watch-dog começar a aprender		a person or group of people whose job is to protect the rights of people who buy things and to make sure companies do not do anything illegal or harmful
word-of-mouth começar a aprender		when people hear about something from their friends, people they work with etc
commitment/consistency começar a aprender		(in persuasion principles) once people have made a choice or taken a stand, they are under pressure to behave consistently with that commitment
social proof começar a aprender		(in persuasion principles) a kind of herd behaviour; people assume that if lots of other people are doing something, then it must be okay
reciprocity começar a aprender		(in persuasion principles) a general human quality that makes people return favours
scarcity começar a aprender		(in persuasion principles) the smaller amount of a product is available, the more attractive it may seem
authority começar a aprender		(in persuasion principles) feeling of obligation to people in position of authority or possessing features of authority such as a uniform, etc.
liking começar a aprender		(in persuasion principles) people are more likely to be influenced by the people they like, e.g. people from within their community, friends, etc.

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